Working on Central for the past six months has been the most rewarding exercise of my career.
Starting from scratch, there were no guarantees of success. A new concept, a new topic, a new brand, and a new company. The first time I pitched the event was in order to recruit the advisors. The people you see on our website were the first people to say ‘yes’ - and that is the most important word an upstart can hear.
It’s hard to overstate what that first ‘yes’ meant to me in February or March. After that, the first website visit, the first retweet and the first ticket sold. Believe me, I did a little dance for each one.
I take all these as acts of faith; that we can do something new and exciting and insightful for the city. We can bring a new attitude and start a new kind of conversation about Toronto and cities in general.
Then, the speakers and partners signed on. Each one brought a new angle to the event, adding to the potential.
All these were milestones as well as guideposts for the direction of the event. Most importantly for me though, they were encouragement to continue to put in work every day, stick to the plan, and see it through.
Now, one week away from the event, the practical aspects of the event are beginning to become real. Signs to welcome attendees, cups for coffee, and buckets of ice. It’s scary! And exciting that the vision will be realized very soon.
We’ve built a community and it’s growing. This is the foundation for more great things to come. Better conversations about Toronto, led by experts and powered by a little bit of faith in one other.
Thank you for being a part of it.